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Are you missing out on Google Product Search?
If you sell products online yet you don’t use Google Product Search then are missing out. Google Product Search or Froogle as it was previously known was first launched in the UK back in 2004 and is a free service that allows companies to have their products displayed in the shopping results on Google.
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Optimising your website, is it Important?
You may not realise it but SEO (Search Engine Optimisation) plays a large part in how easily your website is found by potential customers on the Internet. Sometimes this happens naturally but in many cases, websites need help to improve their rankings in the major search engines.
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Free image editors – Prepare images for your website
If you run a website with updatable content areas, such as an e-commerce platform or content management system, the chances are you’ve been called upon to edit or enhance your own images in order to make them ‘web friendly’. Although Adobe Photoshop has long been the industry standard for image manipulation among professionals, its costly nature and feature-laden interface are generally a turn-off for casual users – however, there are a plethora of free and useful alternatives available for download, a selection of which are outlined in this article.
These free image editors can be divided into two categories:
- Downloadable Image Editing Software
- Web-Based Image Editors
Black Hat SEO, What to Watch out for
Back in the early days of search engine optimisation it was more a case of everyone for themselves since search engine algorithms were nowhere near as complicated and sophisticated as they are today. There were many tactics that were commonplace to help improve websites rankings that are now frowned upon by the search engines and SEO’s alike.
Like in any industry, there are always some people who want to try and cheat the system or fast track their website to the top of the rankings. Short term they may achieve good results but eventually these techniques will always be found out by the major search engines and it is then that your site may start to suffer. ‘Black Hat’ search engine optimisation as it is known should be avoided so let’s take a look at what to watch out for when considering online marketing.
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4 ways to help your customers this christmas…
Every e-commerce website, no matter what its size or focus, could benefit from an increase in activity over the busy and highly competitive Christmas period. According to research conducted by eBay advertising, 85% of consumers intend to maintain or increase their festive online shopping for 2009, and it’s estimated that online retailers will see an overall spend of £8.9 billion this Christmas. We’ve just passed “ Cyber Monday” – the busiest Internet shopping day of the year, which typically falls on the first Monday of December (7th December for 2009).
- Add a Christmas Gift Section
- Provide Extra Delivery Options & Notify Customers of Dates
- Focus on Email Marketing
- Offer a Gift Wrapping Service
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Recent Articles:
- New additions to our portfolio
- Google Product Search: Mandatory feed update required
- A Look at Social Media Management
- New web site for Peill & Co.
- Ensuring your project runs smoothly
- Taking Payments Online: The Options
- Are you missing out on Google Product Search?
- Optimising your website, is it Important?
- Timeline of BF Internet’s New Offices in Photo’s
- BF Internet’s New Office…an Update
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