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Think before you Move that page – 301 Redirects Explained

September 11th, 2009, by Paul Zanelli

As a website owner, there may well come a time when you want to reorganise pages or sections within the site. Since many modern websites and ecommerce sites are built around Content Management Systems this is a relatively easy task and in many cases, one you can do yourself.

What you need to be mindful of however is the fact that your website will have been crawled by search engine robots and its pages indexed accordingly. These pages will have a rank in the search engine results and could well be driving quality traffic and visitors to your site. Providing these visitors find what they are looking for then a conversion will be made and you will make money.

Moving these pages without planning ahead will likely result in one of two scenarios:

1. Your website may still show up in the search engine rankings but when viewed, return a 404 page not found error (because you have moved the page and it can no longer be found).
2. Your rankings for those pages may disappear completely from the search engines, which means potentially missing out on business.

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Tags: 301, 301 redirect, cms, content management, ecommerce, search engine optimisation, seo, website management
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What is Search Engine Optimisation?

July 6th, 2009, by Paul Zanelli

Many of you will already know (or at least have an idea) about what Search Engine Optimisation is but for those of you that are not sure, this section aims to outline exactly what it is.

So, what exactly is Search Engine Optimisation (SEO)? Well, essentially, it is the process of increasing the amount of quality traffic to your website by improving your organic rankings in the search engines and overall online presence. By organic rankings, we mean the natural listings as oppose to the sponsored listings that can be seen beside search engine results.

Anyone who has their own website wants it to be able to be found by friends, peers or in the case of a business, potential customers. When it comes to potential customers being able to find you on their favourite search engine, many of them will put more trust in the organic listings over the sponsored ones because quite simply, organic listings appear more trustworthy and relevant. This is largely because sponsored listings have to be paid for where the organic ones do not. Read the rest of this entry »

Tags: online marketing, search engine optimisation, seo
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Is Search Engine Optimisation Right for you?

July 6th, 2009, by Paul Zanelli

How well is your website performing? Are you getting the best that you can out of it and does it drive a large amount of traffic that converts into sales? If you own a business then it is a simple fact that you want it to perform well. This is no different for your website. For many of us, the Internet has become part of our daily lives and somewhere we turn to for both entertainment and to shop or do business.

It has also been suggested that of those Internet users, around 80% use search engines to find what they are looking for. This is why it is imperative to ensure that your website ranks well within them because not doing so could result in you missing a lot of traffic. To help you achieve better traffic, SEO will provide the answer.

There is no escaping the fact that we are experiencing a credit crunch presently and people are nervous about how much money they are spending on their marketing strategies.  It has been suggested by various sources that online marketing techniques such as SEO are the most cost effective methods of marketing available at the moment.
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Tags: online marketing, search engine optimisation, seo
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What SEO Services do we offer?

July 6th, 2009, by Paul Zanelli

When it comes to offering SEO services, we at Big Fish understand that no two customers are the same. This is why we offer a bespoke service that caters for each client individually. One of the very first things we do when we start working with a client on a search engine optimisation project is perform a head to toe site analysis. In fact, more often than not, we won’t actually even quote a price for SEO unless we’ve already done an analysis.

The reasons for that are three-fold. First, every website is different. Second, we have no idea what we’re dealing with just by glancing at a site and its competition. Lastly, and most importantly, we spend a large amount of time performing the analysis because it’s such an important part of putting together a plan for a site’s SEO project.

Once completed we will be able to target any specific areas that need attention and help to build your website into one that performs better and ranks higher within the search engines. Some of the services we offer includes: Read the rest of this entry »

Tags: online marketing, search engine optimisation, seo
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