BF Internet - Established 1996

Why email marketing?

Email is one of the most effective forms of marketing available

The MarketingSherpa Email Benchmark Survey reported that opt-in email marketing returned almost 50 times their investment. That's more than seven times the return for newspaper and magazine advertising!

Additionally, in the US the Direct Marketing Association found email marketing to return an incredible $45 for every dollar spent in 2008, compared to $19 for non-email marketing initiatives. That's a fantastic ratio as you'll only pay for people you are actually sending to, instead of shot-gunning out to the world at large.

Email marketing is quick and cheap!

Compared to traditional marketing methods, there are no printing and no postage charges. Traditional printed mailshots costs between £1 and £3 per item and can take weeks to prepare, print and distribute. By using our Email Marketing Tool, the cost can be reduced to pennies per recipient and your promotion can be in front of your customers within hours.

Email gets results fast

Within minutes of sending out an email campaign, you will start seeing responses and orders. Email Marketing doesn't rely on your customer remembering to visit your site, or seeing a print advertisement. With our Email Marketing Tool you can prepare your campaign in plenty of time and schedule it to send on the best day of the week for maximum impact.

Get in closer contact with your customers

You can personalize emails to suit the particular interests of your customers, instead of sending a generic brochure. Emails can be addressed to an individual, for example 'Dear John Smith' rather than an impersonal 'Dear Customer'.

Build your brand

From customers questioned in the Epsilon Branding Survey (Feb 2009), 40% said that simply receiving email has a positive impact on their likelihood to make a future purchase a company, whilst 50% said they're more likely to buy products from companies who send them email, whether their purchases are online or at a place of business. 57% of consumers feel more positive about companies who send them emails.

See the results

Email campaigns are fully trackable, with up to the minute statistics. You can easily test which message generates the best response and alter your campaign accordingly.