BF Internet - Established 1996

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Our Anti-Spam Policy: Permission-based Email Newsletters

There's nothing more frustrating than sending off a big campaign and it ending up in the recipients spam folder. Equally, there is nothing worse than receiving an inbox full of spam. We go to great lengths to ensure you can rely on us to get your emails delivered, this includes operating a strict anti-spam policy.

In brief, our view on spam is:

Spam is any email you send to someone who hasn't given you their direct permission to contact them on the topic of the email.

The type of permission you MUST have

You can only email subscribers if you obtained their permission in any of the following ways:

They opted in via your web site
They completed an offline form and indicated they wanted to be emailed
They gave you their business card and indicated they wanted to be emailed

Scenarios that DON'T equate to permission

Basically, anything outside the examples above doesn't equal permission in our eyes, but here are some examples to make sure we're crystal clear:

You obtained the email addresses from a third party
You scraped or "copy and pasted" the addresses from the Internet
You haven't emailed that address for more than 2 years
You have some customer addresses, but they didn't specifically request to be emailed

Permission based Email Newsletters work

Getting people to sign up for permission e-mails may be difficult, but the effort is worth it as customers become more accustomed to offers from companies they trust and seem to appreciate the relationship. No less than 84% of customers surveyed in the Epsilon Branding Survey (Feb 2009) said they like receiving email from companies with whom they register, because even if they don't always read the message, it's good to know the information or offer will be there when they're ready.

You can read more on The Powerful Potential of Permission-Based E-Mail at eMarketer.com.

Our servers have been whitelisted

All of our delivery servers have been whitelisted by many of the larger ISP's, including AOL and Yahoo! Our servers are also integrated into the spam reporting systems for other large ISP's such as Hotmail and MSN. These arrangements ensure the best chance of your emails being delivered and also allow us to keep any sender not following best practice off our servers.

We monitor blacklists daily

Our systems monitor hundreds of the most common blacklists each and every day. If a server is ever listed (and it can happen to even the most well behaved permission based email servers), we remove it from our delivery cluster immediately and resolve the issue.

Human approvals (yes, real humans)

Until you have been approved, every large campaign is reviewed by our team before it can be delivered. Any potentially spammy emails are promptly removed and further action taken. Our team also verifies all large lists imported and ensure they comply with our strict anti-spam and permission policy.